AvePoint Salesforce Cloud Backup Now Available for MSPs Across Major Distribution Marketplaces

Jersey City, New Jersey – April 5, 2021 AvePoint, Inc., a leading Microsoft 365 data management independent software vendor, today announced that its Salesforce Cloud Backup product is available to the channel partner ecosystem. The product adds to the AvePoint suite of trusted Cloud Backup for Microsoft 365 and Dynamics 365 to arm managed service providers (MSPs) with seamless and comprehensive backup and restore capabilities across multiple, popular SaaS providers.

Today, Salesforce Cloud Backup is available for managed service providers (MSPs) to resell and protect customers’ CRM data across including Tech Data StreamOne Solutions Store, Ingram Micro Cloud marketplace, Synnex Stellr marketplace, ALSO Cloud marketplace,  Vuzion CORE, and IT Cloud marketplace.

Any company utilizing Salesforce, whether a large enterprise or SMB, depends on CRM data for vital, contextual information on their customers, making data loss a significant threat to short and long-term operations. AvePoint’s Salesforce Cloud Backup enables channel partners to manage multiple tenants using the same technology that powers AvePoint Cloud Backup for enterprise customers using Microsoft 365, Dynamics 365, and Salesforce. To date, AvePoint protects nearly one hundred thousand users across numerous organizations including the U.S. Chamber of Commerce, Inter-American Development Bank, and Breville.

“Most native backup solutions offered by SaaS providers today cannot meet customers’ recovery point and recovery time objectives, and are labor-intensive for end-users,” said John Peluso, Chief Product Officer at AvePoint. “We believe that as companies leverage more cloud-based technologies and produce more business-critical data, they need products like ours delivered by partners to mitigate risk in a comprehensive and effortless fashion.”

In March 2021, Salesforce reinstated its Data Recovery Service after discontinuing it for close to a year, citing numerous third-party solutions as a partial reason. Because third-party backup solutions play such an important role in the Salesforce ecosystem, the company only offers a Disaster Recovery Service, intended for use in the event of an emergency, which can take up to eight weeks and has limited metadata restore options. Its other native backup solution offered to customers, Scheduled Data Export, is a weekly export of CSV files to a data warehouse and does not cover the Sandbox.

AvePoint, however, offers the following key features to enable managed service providers to mitigate their clients’ risk of Salesforce CRM data loss:

• Unlimited, automated backup for Salesforce assets: AvePoint’s quick, on-demand recover gives companies access to metadata,
• Granular restore options: Companies can seamlessly restore CRM data at the organization, object, record, and field levels to ensure no information is lost.
• Encrypted, hyper-scaled, and secure data protection: All Salesforce data is stored in the Azure cloud across global data centers, using encryption and user tokens to meet compliance needs. Organizations can choose where their data lives with multi-geo capabilities.
• Visibility, delegation, and control: Intuitive dashboard displays provide immediate insight and access to backup history for end-users. Administrators can delegate different levels of access to various administrators across their organization. Service administrators can be identified and given different backup and restore permissions for different operations such as the exporting of metadata, backup data comparisons, and end-user restore via an AppExchange.

“Even with an increase in digital collaboration and associated data risks, more than half of small businesses, the end-users relevant to our MSP partners, are not prepared for data loss,” said Jason Beal, Senior Vice President of Global Channel and Partner Ecosystems at AvePoint. “We’ve spent two decades building the most robust third-party SaaS backup infrastructure available today, and now we’re proud to help MSPs leverage this service to create not only a valuable, but increasingly vital, solution for their customers.”

“Partnering with AvePoint enables us to provide small businesses with best-in-class IT services, which today include protecting them from catastrophic data loss,” said David Huseonica, Chief Operating Officer at “Especially as our customers continue to leverage digital collaboration and CRM tools like Salesforce, it is critical we ensure they don’t need to think twice about data backup.”

For more information on how AvePoint will protect Salesforce CRM data, please visit https://elements.avepoint.com/products/cloud-backup.

About AvePoint

AvePoint enables you to collaborate with confidence. Our data management solutions help our diverse, global customer base overcome complex transformation, governance, and compliance challenges in https://elements.avepoint.com/products/cloud-backup the Microsoft cloud. A five-time winner of the Global Microsoft Partner of the Year award, AvePoint offers the only full suite of SaaS solutions to migrate, manage and protect data in Microsoft 365. More than 21,000 customers worldwide, including a quarter of the Fortune 500, rely on our solutions. Our SaaS solutions are also available to managed service providers, so they can better support and manage their small and mid-sized business customers. Our multi-tenant solutions are available from over a dozen distributors in more than 100 cloud marketplaces worldwide. Founded in 2001, AvePoint is headquartered in Jersey City, New Jersey. For more information, visit https://www.avepoint.com.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the federal securities laws including statements regarding AvePoint’s products and markets and expected future performance and market opportunities of AvePoint. These forward-looking statements generally are identified by the words “believe,” “project,” “expect,” “anticipate,” “estimate,” “intend,” “strategy,” “future,” “opportunity,” “plan,” “may,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this press release, including but not limited to: changes in the competitive and regulated industries in which AvePoint operates, variations in operating performance across competitors, changes in laws and regulations affecting AvePoint’s business and changes in AvePoint’s ability to implement business plans, forecasts, and  to identify and realize additional opportunities, and the risk of downturns in the market and the technology industry. You should carefully consider the foregoing factors and the other risks and uncertainties described in the “Risk Factors” section of the registration statement on Form S-4 filed in connection with a proposed transaction between AvePoint and Apex Technology Acquisition Corporation as well as in other documents filed from time to time with the SEC. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Readers are cautioned not to put undue reliance on forward-looking statements, and AvePoint assumes no obligation and does not intend to update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise.

Investors and security holders are able to obtain free copies of the registration statement, the proxy statement/prospectus, and all other relevant documents filed or that will be filed with the SEC by Apex in connection with the proposed transaction with AvePoint through the website maintained by the SEC at www.sec.gov. The information contained on, or that may be accessed through, the websites referenced in this press release is not incorporated by reference into, and is not a part of, this press release.

Contact Information

Nicole Caci, AvePoint PR Manager

Nicole.caci@avepoint.com / (973) 349-9637

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