Director of Account-Based Marketing

About AvePoint:

Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint’s global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

Overview: We are seeking a highly experienced Director of Account-Based Marketing (ABM) to lead our strategic marketing efforts targeting C-level executives within our most strategic accounts. The ideal candidate will have a proven track record of engaging and influencing senior-level stakeholders and driving revenue growth through tailored marketing strategies within a B2B environment.

Please note we're hiring in either our Jersey City, Chicago or Arlington, VA office. 

Key Responsibilities:

• C-Level Engagement: Develop and execute high-impact ABM strategies to engage and influence C-level executives (CEO, CFO, CIO, etc.) in our key strategic accounts.
• Strategic Planning: Design and implement customized ABM campaigns that align with the business goals and objectives of our top-tier accounts.
• Collaboration: Work closely with Sales, Customer Success, and Product teams to ensure a cohesive approach to account engagement and growth.
• Relationship Building: Foster and maintain strong relationships with senior stakeholders within strategic accounts to drive long-term partnerships and revenue growth.
• Insights and Analytics: Leverage data and insights to inform and optimize ABM strategies, ensuring measurable impact on account growth and engagement.
• Budget Management: Manage the ABM budget effectively, ensuring a high return on investment through targeted marketing initiatives.

Qualifications:

• Experience: Minimum of 5 years of experience in B2B marketing, with at least 1 year in a leadership role focusing on ABM and C-level engagements.
• Track Record: Proven success in developing and executing ABM strategies that drive significant revenue growth and build strong relationships with C-level executives.
• Industry Knowledge: Deep understanding of the technology and data management landscape, with the ability to translate complex solutions into compelling value propositions for senior stakeholders.
• Communication Skills: Exceptional written and verbal communication skills, with the ability to present and influence at the executive level.
• Analytical Skills: Strong analytical and problem-solving skills, with a data-driven approach to decision-making and strategy development.