Director, Digital Marketing

About AvePoint: 

Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint’s global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

About the role:

We are seeking a dynamic and experienced Director of Digital Marketing to lead our digital marketing strategy and omni-channel marketing efforts. The ideal candidate will have a deep understanding of digital technologies and a proven record of accomplishment in creating and executing comprehensive digital marketing strategies that drive business growth.

Key Responsibilities:

• Strategic Planning and Execution:
  • Develop and implement a comprehensive digital marketing strategy that aligns with the company's business goals and objectives.
  • Lead the digital marketing function by working with corporate and regional marketing teams, and executing strategies with online channels, buyer journey, customer lifecycle, email optimization, production and design, and online advertising; Targeting direct (B2B) and channel customer (B2B2B).
  • Stay current with industry trends and emerging digital marketing technologies to maintain a competitive edge and drive innovation in our efforts.
• Omni-Channel, Journey Centric Marketing:
  • Ensure consistency and integration across all digital marketing channels, including web, email, social media, and paid advertising.
  • Integrate social media account management, including paid advertising, reviews, ratings, and customer response rates.
  • Understand and market to customer accounts in different buying journey stages with us using appropriate channels.
• Content and SEO Management:
  • Control online content SEO, both on and off the page, monitoring SEO performance and utilizing best practices to enhance reach, visibility, and engagement.
  • Collaborate with regional content creators to produce high-quality, engaging content that supports the digital marketing strategy.
• SEM, Social, and Digital Media:
  • Plan, execute, and optimize paid search, display, and social media advertising in support of our omni-channel campaigns to drive user acquisition and engagement.
  • Collaborate with creative teams to develop compelling ad creatives that resonate with target accounts and persona.
  • Manage relationships with external agencies and digital advertising platforms to ensure efficient and effective media buying.
  • Monitor and report on the performance of digital paid media campaigns, including key metrics such as CPC, CPA, and ROI, and provide actionable insights for continuous improvement.
• Team Leadership and Collaboration:
  • Lead, manage, and mentor a team of global digital marketing professionals including SEO, SEM, Website and MarTech teams, fostering a collaborative and innovative work environment.
  • Work closely with different teams and stakeholders to ensure consistency through all digital marketing channels and provide forward-thinking ideas to build and maintain a strong company online presence.
  • Apply a growth hacker mindset to our digital efforts, as well as influence and coach others to apply an experimental mindset.
  • Analyze and share insights and market feedback from digital channel back to business stakeholders.
• Analytics and Performance Measurement:
  • Utilize analytics and CRM tools to measure the effectiveness of digital marketing campaigns and initiatives. Make data driven decisions.
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEM and SEO tools, Google Data Studio, etc.).
  • Provide technical delivery leadership for major MarTech projects and initiatives across the company, including Internet, CMS, Digital Channel, CRM, Integration, and Analytics.

Qualifications:

• Bachelor's degree in marketing, Business, or a related field.
• Minimum of 7-10 years of experience in digital marketing, with at least 5 years in a leadership role within a SaaS B2B company.
• Proven experience in developing and executing global digital marketing strategies in a SaaS B2B and B2B2B environment.
• Strong understanding of digital marketing channels, tools, and best practices.
• Excellent leadership, communication, and project management skills.
• Ability to analyze data and derive actionable insights and experiment plans to drive marketing performance.

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.